【關鍵詞】美妝新零售、數字化零售、品牌私域會員、品牌跨界營銷、KOL營銷、新時代爆品、數據營銷、AI、社群運營、國朝新銳品牌
2020年末迎來新消費時代，整體美妝行業在疫情后逐漸回暖并領跑大盤，行業景氣度不斷提升。直播帶貨、內容種草、私域流量的運營成為企業獲取流量的新賽道。如何在后疫情時代利用數字化創新技術加速企業增長，平臺電商流量見頂，如何獲取公域流量持續經營、國潮文化風靡的當下如何從0到1孵化產業新品將是企業需要共同攻克的難題。
本次峰會將采用 「線下私享+線上直播」的方式圍繞 “新時代消費者行為洞察”、“數字增長”、“內容營銷”、“從0到1的品牌孵化”、“電商直播”、“KOL種草”、等熱點話題，與國內外平臺商、咨詢公司、品牌商、零售商、技術服務商等共同探討中國美妝品牌數字營銷與電商發展最佳實踐案例，助力在企業不確定環境中乘風破浪。
會議熱點話題:
? 疫后破局——新常態下的美妝品牌增長機遇
? 探索美妝新零售，引領中國美妝新趨勢
? 數字化零售新基建，解碼美妝社交全鏈路
? 聚焦小鎮青年，搶占下沉市場新機遇
? 數字化驅動品牌私域會員高效運營
? 社區型種草助力品牌玩轉小紅書營銷
? KOL種草營銷助力品效合一
? SCRM助力品牌構建美妝社交全鏈路閉環
峰會時間：2021年1月19日-20日
大會地點：中國 -上海
大會主辦方：上海希為 ECV International
主辦方將提供：
? 2天會議同聲傳譯設備
? 紙質會刊、APP電子語音材料
? 2天五星級酒店自助午餐券、茶歇以及五星級酒店提供的所有茶點
更多本次峰會詳細內容，請登錄官方網站：
http://www.ecvinternational.com/ChinaBeautyBrandDigitalInnovationSummit/index.html
關于ECV International
上海希為（ECV International）是亞洲領先的國際高端商業峰會及活動的主辦和承辦機構，擁有近 200位行業研究及活動策劃、運營專家，每年在全球舉辦約40場高端國際峰會，涉及零售、汽車、紡織、鞋業、物聯網、新科技等行業。
我們為超過半數的財富 2,000 強企業提供專業的商業會議及咨詢服務，每年有超過 6,000 位來自戴姆勒、通用電氣、阿迪達斯、可口可樂、阿里巴巴、abb等跨國公司、專業機構及創新企業的決策人參加我們的會議和活動。我們的使命是通過提供專業服務幫助客戶抓住發展機遇、迎接挑戰、實現全球范圍內的可持續發展，進而影響行業格局，引領行業未來
China Beauty Brand Digital Innovation Summit 2021 Will be Held in Shanghai
A new consumption era is coming at the end of 2020. Beauty industry gradually recovers and takes the leading position after the COVID-19, which shows improving industry boom. Live commerce, content seeding and private traffic operation offer new racetracks for getting traffic. It would be a common challenge for companies to meet “How to take advantage of digital innovation to accelerate development in the post-epidemic era?”, “How to obtain public traffic under the context that e-commerce platforms have reached their extreme?” and “How to incubate new products from 0 to 1 when Chinese traditional style is popular? ”
This summit will take place both ONLINE and in-person and focus on “Consumer Insight in the New Era”, “Digital Growth”, “Content Marketing”, “Brand Incubation from 0 to 1”, “Ecommerce Live-streaming”, “KOL Content Seeding” and some other hot issues. Domestic and foreign platform vendors, consulting enterprises, brand makers, retailers and service providers will jointly discuss the best practices of digital marketing and ecommerce development of Chinese beauty brands and promote enterprises to make breakthrough against the uncertainties.
Highlights:
l Post-epidemic Breakthrough – Growth Opportunity for Beauty Brands under New Normal
l Explore new retail of beauty makeup industry and lead the new trend of beauty makeup industry development in China
l New infrastructure of digital retail, decode the entire chain of social intercourse of beauty makeup industry
l Focus on small-town young people and seize new opportunities in sinking markets
l Digitalization boosts efficient operation of brand private members
l Community-based product recommendation helps brand to make promotion on Xiaohongshu
l KOL content seeding and marketing promote the integration of sales volume and efficiency
Attendees:
l President/Vice-president/CEO/COO
l CMO/Vice-president of Marketing/Marketing Director
l Ecommerce/Sales/Marketing Director
l Marketing Director
l Chief Digital Officer / Chief Information Officer / IT
l Director / Leader of Digital Transformation Project
l Person in Charge of Brand / Product
Time: January 19-20, 2021
Venue: Shanghai, China
Organizer: ECV International
We will provide:
? Simultaneous interpretation device for 2-day conference
? Brochure, recording materials
? five-star buffet lunch coupons, tea breaks and all refreshments
More details, please visit our official website:
http://www.ecvinternational.com/ChinaBeautyBrandDigitalInnovationSummit/index.html
About ECV International:
ECV International is a leading organizer and contractor of high-end international business events in Asia, with nearly 200 professionals in industrial research and event planning & execution. Every year, we hold around 40 high-level international summits involved in the fields of vehicle, retail, textile, footwear, IoT, New Science & Technology industry, etc.
We have served more than half of the Fortune 2,000 companies, and every year more than 6,000 delegates from multinational enterprises, specialized organizations and creative companies take part in our events, i.e. Daimler, GE, Adidas, Coca-Cola, Alibaba, ABB, etc.
Our mission is to provide professional services to connect and inform the stakeholders who would be able to shape the industry landscape in the future and to create more value for our clientele through our efforts to help them seize opportunities, meet challenges and achieve sustainable development on a global basis.
